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The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf; Schmitt, Bernd; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
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Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Langner, Tobias; Schmidt, Jennifer; Fischer, Alexander - In: Psychology & marketing 32 (2015) 6, pp. 624-634
Persistent link: https://www.econbiz.de/10011288576
Cover Image
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Esch, Franz-Rudolf; Schmitt, Bernd H.; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383
Persistent link: https://www.econbiz.de/10008227507