Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Tobias Langner; Jennifer Schmidt; Alexander Fischer
| Year of publication: |
2015
|
|---|---|
| Authors: | Langner, Tobias ; Schmidt, Jennifer ; Fischer, Alexander |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 6, p. 624-634
|
| Subject: | Emotion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288576