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Behavioural psychology, market...
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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
102
Markenimage
102
Brand management
90
Markenführung
90
Beziehungsmarketing
76
Relationship marketing
76
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63
Markenartikel
63
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63
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63
Advertising effects
60
Werbewirkung
60
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
49
Kundenzufriedenheit
49
Social Web
45
Social web
45
Experiment
44
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Bibliometrics
35
Bibliometrie
35
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
27
Service quality
27
Internet marketing
26
Online-Marketing
26
Cognition
25
Kognition
25
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25
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Woodside, Arch G.
10
Yi, Youjae
9
Lim, Weng Marc
6
Chan, Eugene Y.
5
Das, Gopal
5
Hollebeek, Linda D.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Givi, Julian
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,239
Journal of retailing and consumer services
1,936
NBER working paper series
841
International journal of hospitality management
788
International journal of consumer studies
786
Working paper / National Bureau of Economic Research, Inc.
727
NBER Working Paper
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Technological forecasting & social change : an international journal
476
SpringerLink / Bücher
461
Management science : journal of the Institute for Operations Research and the Management Sciences
457
Journal of business ethics : JOBE
431
The journal of product & brand management
401
Asia Pacific journal of marketing and logistics
396
Journal of economic psychology : research in economic psychology and behavioral economics
395
Journal of economic behavior & organization : JEBO
387
Cogent business & management
386
European Journal of Marketing
380
Journal of Consumer Marketing
375
European journal of marketing : EJM
366
The journal of brand management : an international journal
365
Tourism management : research, policies, practice
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of marketing research : JMR
356
Journal of travel and tourism marketing
352
Discussion paper series / IZA
340
International journal of contemporary hospitality management
336
Journal of marketing management : MM
333
CESifo working papers
330
Journal of international consumer marketing
322
Journal of retailing
322
Journal of the Academy of Marketing Science
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing communications
307
Marketing letters : a journal of research in marketing
306
Journal of marketing
302
The international review of retail, distribution and consumer research
301
Discussion paper / Centre for Economic Policy Research
300
International journal of retail & distribution management
295
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ECONIS (ZBW)
683
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1
Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
2
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
3
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
Saved in:
4
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
5
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
6
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
7
Exploring materialism and frugality in determining product end-use consumption behaviors
Evers, Uwana
;
Gruner, Richard L.
;
Sneddon, Joanne
;
Lee, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 948-956
Persistent link: https://www.econbiz.de/10011970108
Saved in:
8
Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui
;
Hinsch, Christian
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
Saved in:
9
Why do consumers recycle? : a holistic perspective encompassing moral considerations, affective responses, and self-interest motives
Onel, Naz
;
Mukherjee, Avinandan
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 956-971
Persistent link: https://www.econbiz.de/10011759126
Saved in:
10
Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui
;
Felix, Reto
;
Hinsch, Christian
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
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