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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.; Gosling, Sam; Durant, John - In: Psychology & marketing 30 (2013) 11, pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
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Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.; Zhang, Mann - In: Psychology & marketing 30 (2013) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 35 (2018) 12, pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
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Places as authentic consumption contexts
Spielmann, Nathalie; Babin, Barry J.; Manthiou, Aikaterini - In: Psychology & marketing 35 (2018) 9, pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
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The pain of payment : a review and research agenda
Reshadi, Farnoush; Bone, Paula Fitzgerald - In: Psychology & marketing 40 (2023) 8, pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
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Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Molinillo, Sebastian; Rejón-Guardia, Francisco; … - In: Psychology & marketing 40 (2023) 11, pp. 2272-2290
Persistent link: https://www.econbiz.de/10014432398
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Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.; Xie, Yi; Li, Weiyi; Kou, Sining; … - In: Psychology & marketing 41 (2024) 2, pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
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Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423