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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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Brand community : drivers and outcomes
Sauer, Nicola E. - In: Psychology & marketing 27 (2010) 4, pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Thomas, Veronica L.; Vinuales, Gema - In: Psychology & marketing 34 (2017) 9, pp. 884-893
Persistent link: https://www.econbiz.de/10011738119
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An artificial intelligence analysis of climate-change influencers' marketing on Twitter
Ballestar, María Teresa; Martín-Llaguno, Marta; … - In: Psychology & marketing 39 (2022) 12, pp. 2273-2283
Persistent link: https://www.econbiz.de/10013465187
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca; Viglia, Giampaolo - In: Psychology & marketing 33 (2016) 12, pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264