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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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Cultural exploitation or cultural exchange? : the roles of perceived group status and others' psychological investment on reactions to consumption of traditional cultural products
Finkelstein, Stacey R.; Rios, Kimberly - In: Psychology & marketing 39 (2022) 12, pp. 2349-2360
Persistent link: https://www.econbiz.de/10013465196
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An examination of frontline employee-customer incidental similarities in service failure and recovery contexts
Lindsey-Hall, Kristina K.; Jaramillo, Susana; Baker, … - In: Psychology & marketing 40 (2023) 6, pp. 1047-1060
Persistent link: https://www.econbiz.de/10014291713