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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Meta-analysis and traditional systematic literature reviews : what, why, when, where, and how?
Paul, Justin; Barari, Mojtaba - In: Psychology & marketing 39 (2022) 6, pp. 1099-1115
Persistent link: https://www.econbiz.de/10013280058
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107