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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi; Peng, Jing-Xiang - In: Psychology & marketing 39 (2022) 2, pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
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Transformative privacy calculus : conceptualizing the personalization-privacy paradox on social media
Cloarec, Julien; Meyer-Waarden, Lars; Munzel, Andreas - In: Psychology & marketing 41 (2024) 7, pp. 1574-1596
Persistent link: https://www.econbiz.de/10014555632
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin; Sauer, Nicola E.; Plank, Andreas; … - In: Psychology & marketing 32 (2015) 3, pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
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Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian; Micu, Angela Eliza; Geru, Marius; … - In: Psychology & marketing 34 (2017) 12, pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866