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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
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The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik; Yi, Youjae - In: Psychology & marketing 35 (2018) 6, pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
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Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
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Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel; Sharif, Taimur; Ding Hooi Ting; Sharif, … - In: Psychology & marketing 41 (2024) 7, pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.; Prentice, Catherine; Larsen, Anders - In: Psychology & marketing 32 (2015) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
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The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena; Groth, Markus; Walsh, Gianfranco; … - In: Psychology & marketing 31 (2014) 12, pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
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Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Psychology & marketing 34 (2017) 11, pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
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The contrasting influences of incidental anger and fear on responses to a service failure
Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & marketing 35 (2018) 9, pp. 666-675
Persistent link: https://www.econbiz.de/10011970127
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130