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Consumer behaviour
652
Konsumentenverhalten
652
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
Brand
63
Markenartikel
63
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62
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62
Advertising effects
60
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60
Emotion
55
Personality psychology
49
Persönlichkeitspsychologie
49
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48
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Social web
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33
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33
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32
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26
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26
Cognition
25
Kognition
25
Luxury goods
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Confidence
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654
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of business research : JBR
2,026
Journal of retailing and consumer services
1,932
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,010
NBER working paper series
831
International journal of consumer studies
769
International journal of hospitality management
725
Working paper / National Bureau of Economic Research, Inc.
725
NBER Working Paper
639
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
SpringerLink / Bücher
513
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Discussion paper
373
Cogent business & management
353
European journal of marketing : EJM
349
Journal of marketing research : JMR
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of business ethics : JOBE
343
Texto para Discussão
339
Discussion paper / Centre for Economic Policy Research
335
Journal of international consumer marketing
314
Journal of travel and tourism marketing
314
Technological forecasting & social change : an international journal
309
Applied economics
308
Journal of marketing management : MM
308
Tourism management : research, policies, practice
305
Journal of retailing
303
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
292
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
654
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654
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1
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
3
Integrated reporting, connectivity, and social media
Rivera-Arrubla, Yaismir Adriana
;
Zorio-Grima, Ana
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1159-1165
Persistent link: https://www.econbiz.de/10011627310
Saved in:
4
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
5
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian
;
Williams, Chloe E.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011433839
Saved in:
8
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
9
Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Shin, Jong-Kuk
;
Park, Min Sook
;
Moon, Min Kyung
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1148-1157
Persistent link: https://www.econbiz.de/10011411891
Saved in:
10
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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