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Sustainability-oriented innovation in retailing
Gil Saura, Irene
;
Ruiz-Molina, Mª Eugenia
;
Berenguer …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10014467490
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Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
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