Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Year of publication: |
2014
|
---|---|
Authors: | Fleck, Nathalie ; Michel, Géraldine ; Zeitoun, Valérie |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 1, p. 84-92
|
Subject: | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Frankreich | France |
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