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Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart; Spence, Mark T.; Gregan-Paxton, Jennifer - In: Psychology & marketing 26 (2009) 2, pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
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Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching - In: Psychology & marketing 26 (2009) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
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Special issue: Marketing movies
Pritzker, Steven R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859356
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An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
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Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization
Kim, Chankon; Lee, Hanjoon; Tomiuk, Marc A. - In: Psychology & marketing 26 (2009) 10, pp. 888-907
Persistent link: https://www.econbiz.de/10003896806
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Shaping online consumer choice by partitioning the web
Martin, Jolie M.; Norton, Michael I. - In: Psychology & marketing 26 (2009) 10, pp. 908-926
Persistent link: https://www.econbiz.de/10003896808
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Value structures in a decoy and compromise effect experiment
Pechtl, Hans - In: Psychology & marketing 26 (2009) 8, pp. 736-759
Persistent link: https://www.econbiz.de/10003867770