An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Year of publication: |
2009
|
---|---|
Authors: | Rajamma, Rajasree K. ; Pelton, Lou E. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 10, p. 865-887
|
Subject: | Arzneimittelmarkt | Pharmaceutical market | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk | USA | United States |
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