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Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
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