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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
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63
Markenartikel
63
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63
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63
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59
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59
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57
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32
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25
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Pitt, Leyland F.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Ruyter, Ko de
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,180
Journal of retailing and consumer services
1,952
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,048
SpringerLink / Bücher
835
International journal of consumer studies
787
International journal of hospitality management
780
Business strategy and the environment
719
Technological forecasting & social change : an international journal
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
573
Springer eBook Collection
518
Journal of business ethics : JOBE
512
Working paper / National Bureau of Economic Research, Inc.
483
Cogent business & management
453
NBER Working Paper
430
International Journal of Energy Economics and Policy : IJEEP
413
International journal of production economics
410
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
402
Tourism management : research, policies, practice
395
Corporate social responsibility and environmental management
394
MPRA Paper
378
The journal of brand management : an international journal
375
Sustainability
363
Management science : journal of the Institute for Operations Research and the Management Sciences
355
European journal of marketing : EJM
354
Journal of travel and tourism marketing
350
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
International journal of production research
341
Journal of international consumer marketing
323
Journal of marketing management : MM
316
Journal of retailing
312
Working paper
312
Journal of fashion marketing and management
311
World Bank E-Library Archive
311
International Journal of Sustainable Development
310
International journal of retail & distribution management
309
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308
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ECONIS (ZBW)
667
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667
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date (oldest first)
1
When
sustainability
backfires : a review on the unintended negative side-effects of product and service
sustainability
on consumer behavior
Acuti, Diletta
;
Pizzetti, Marta
;
Dolnicar, Sara
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1933-1945
Persistent link: https://www.econbiz.de/10013465130
Saved in:
2
Mindfulness enhances the values that promote sustainable consumption
Dhandra, Tavleen Kaur
;
Luchs, Michael G.
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 990-1006
Persistent link: https://www.econbiz.de/10013186901
Saved in:
3
Negative halo effects of sustainable
packaging
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2627-2641
Persistent link: https://www.econbiz.de/10014432509
Saved in:
4
Short brand stories on
packaging
: an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
5
How and when narcissism and faith in humanity drive sustainable consumption
Bowen, Karen T.
;
Musarra, Giuseppe
;
Ou, Yi-Chun
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1706-1724
Persistent link: https://www.econbiz.de/10013465108
Saved in:
6
Exploring the antecedents of green and sustainable purchase behaviour : a comparison among different generations
Casalegno, Cecilia
;
Candelo, Elena
;
Santoro, Gabriele
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1007-1021
Persistent link: https://www.econbiz.de/10013186903
Saved in:
7
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
8
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
9
How culture of targeting impacts the evaluation of products with multilingual
packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
10
Embodied product perception : effects of verticality cues in advertising and
packaging
design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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