Negative halo effects of sustainable packaging
Year of publication: |
2023
|
---|---|
Authors: | Monin Techawachirakul ; Pathak, Abhishek ; Motoki, Kosuke ; Calvert, Gemma Anne |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2627-2641
|
Subject: | alcoholic beverages | green packaging | negative halo effect | paper packaging | sustainable packaging | Australien | Australia | Verpackung | Packaging | Nachhaltige Entwicklung | Sustainable development |
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