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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
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Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven; Chitty, Bill - In: Psychology & marketing 28 (2011) 8, pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
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Empirical evidence of the effect of colorism on customer evaluations
Cowart, Kelly O.; Lehnert, Kevin D. - In: Psychology & marketing 35 (2018) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10011970149
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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Complaining : a function of attitude, personality, and situation
Thøgersen, John; Juhl, Hans Jørn; Stig Poulsen, Carsten - In: Psychology & marketing 26 (2009) 8, pp. 760-777
Persistent link: https://www.econbiz.de/10003867772
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Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M. - In: Psychology & marketing 26 (2009) 11, pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
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Third-person perception and purchase behavior in response to various selling methods
Tal-Or, Nurit; Shilo, Shiri; Meister, Talia - In: Psychology & marketing 26 (2009) 12, pp. 1091-1107
Persistent link: https://www.econbiz.de/10003917057
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Salespersons' self-monitoring : direct, indirect, and moderating effects on salespersons' organizationl citizenship behavior
Vilela, Belén Bande; Varela González, José A.; … - In: Psychology & marketing 27 (2010) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10003952181