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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser; Di Mascio, Rita; Johns, Raechel - In: Psychology & marketing 35 (2018) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
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We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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The influence of thematic product displays on consumers : an elaboration-based account
Lam, Shun Yin; Fu, Jeanne Ho-ying; Li, Dongmei - In: Psychology & marketing 34 (2017) 9, pp. 868-883
Persistent link: https://www.econbiz.de/10011738117
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The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus; Strandberg, Carola; Oghazi, Pejvak; … - In: Psychology & marketing 34 (2017) 12, pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & marketing 39 (2022) 5, pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana; Gonc̦alves, Helena Martins; Teles, Merícia - In: Psychology & marketing 40 (2023) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10014290757