Narrow search
Showing 1 - 10 of 659
Cover Image
Exploring materialism and frugality in determining product end-use consumption behaviors
Evers, Uwana; Gruner, Richard L.; Sneddon, Joanne; Lee, … - In: Psychology & marketing 35 (2018) 12, pp. 948-956
Persistent link: https://www.econbiz.de/10011970108
Cover Image
Smiles over frowns : when curved lines influence product preference
Salgado-Montejo, Alejandro; Leon, Isabell Tapia; … - In: Psychology & marketing 32 (2015) 7, pp. 771-781
Persistent link: https://www.econbiz.de/10011295602
Cover Image
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Cover Image
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying; Liu, Yanzheng; Xu, Sunxu - In: Psychology & marketing 41 (2024) 6, pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Cover Image
Simulated satiation through reality-enhancing technology
Pala, Erol; Kapitan, Sommer; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 3, pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Cover Image
Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
Cover Image
Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Cover Image
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Cover Image
To neglect or to consider? : opportunity cost consideration during product sampling can accelerate satiation
Bilgin, Baler; Lefkeli, Deniz - In: Psychology & marketing 40 (2023) 9, pp. 1773-1790
Persistent link: https://www.econbiz.de/10014338324
Cover Image
What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian; Williams, Chloe E. - In: Psychology & marketing 33 (2016) 2, pp. 73-81
Persistent link: https://www.econbiz.de/10011433839