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Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh Kumar; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
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Modeling consumers' adoption intentions of remote mobile payments in the United Kingdom : extending UTAUT with innovativeness, risk, and trust
Slade, Emma L.; Dwivedi, Yogesh Kumar; Piercy, Niall C.; … - In: Psychology & marketing 32 (2015) 8, pp. 860-873
Persistent link: https://www.econbiz.de/10011307818
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Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 11, pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
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Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
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Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124