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Analyzing media effects on advertising responses
Wright, Peter L. - In: Public opinion quarterly : journal of the American … 38 (1974) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10003014543
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The impact of television advertising: learning without involvement
Krugman, Herbert E. - In: Public opinion quarterly : journal of the American … 29 (1965) 3, pp. 349-356
Persistent link: https://www.econbiz.de/10002341946
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What happens to advertisements when they grow up
Weilbacher, W. M. - In: Public opinion quarterly : journal of the American … 34 (1970) 2, pp. 216-223
Persistent link: https://www.econbiz.de/10002976275
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The perpetuation of racial stereotypes : blacks in mass circulation magazine advertisements
Colfax, J. David; Sternberg, Susan Frankel - In: Public opinion quarterly : journal of the American … 36 (1972) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10002014864