Analyzing media effects on advertising responses
Year of publication: |
1974
|
---|---|
Authors: | Wright, Peter L. |
Published in: |
Public opinion quarterly : journal of the American Association for Public Opinion Research. - Oxford : Oxford Univ. Press, ISSN 0033-362X, ZDB-ID 209546-4. - Vol. 38.1974, 2, p. 192-205
|
Subject: | Werbungsmittel | Werbungsbetrieb |
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