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Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
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Empirical research in contemporary social sciences relevant to public relations : toward a network approach
Kleinnijenhuis, Jan - In: Public relations metrics : research and evaluation, (pp. 60-87). 2008
Persistent link: https://www.econbiz.de/10003753828
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Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830