Chan, Kara - In: Qualitative Market Research: An International Journal 11 (2008) 3, pp. 316-330
Purpose – The purpose of this paper is to explore Chinese adolescents' engagement in social comparison of material possessions using qualitative inquiries. Design/methodology/approach – In total, 64 Chinese adolescents aged 13‐17 were face‐to‐face interviewed. They were asked whether...