Attitudes towards American brands and Brand America
Year of publication: |
2007
|
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Authors: | Fullerton, Jami ; Kendrick, Alice ; Chan, Kara ; Hamilton, Matthew ; Kerr, Gayle F. |
Publisher: |
Palgrave Macmillan Ltd. |
Subject: | COMMUNICATION AND MEDIA STUDIES | BUSINESS AND MANAGEMENT | Brand Image | Brand USA | Country Branding | Cross Cultural |
Type of publication: | Article |
---|---|
Notes: | DOI:10.1057/palgrave.pb.6000063 Fullerton, Jami, Kendrick, Alice, Chan, Kara, Hamilton, Matthew, & Kerr, Gayle F. (2007) Attitudes towards American brands and Brand America. Place Branding and Public Diplomacy, 3(3), pp. 205-212. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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