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~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
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Qualitative Methode
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Qualitative method
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Market research
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Marktforschung
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Germany
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Buber, Renate
5
Leuteritz, Anja
3
Breitenfelder, Ursula
2
Gelbrich, Katja
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Hessenkamp, Vanessa
2
Holzmüller, Hartmut H.
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Homburg, Christian
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Jensen, Ove
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Lobin, Daniela
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Maindok, Herlinde
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Journal of business research : JBR
86
Marketing theory
86
Journal of historical research in marketing
85
SpringerLink / Bücher
81
Industrial marketing management : the international journal for industrial and high-tech firms
79
Journal of marketing management : MM
67
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Qualitative market research : an international journal
52
Journal of the Academy of Marketing Science
51
Legends in marketing
40
Journal of management inquiry
39
AMS review : official publication of the Academy of Marketing Science
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
European journal of marketing : EJM
34
Springer eBook Collection / Business and Economics
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Lehrbuch
27
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Review of marketing research
24
Journal of macromarketing
23
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of strategic marketing
19
Major theoretical debates and contemporary issues in marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Rethinking the case study in international business and management research
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Australasian marketing journal
16
Gabler Edition Wissenschaft
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
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2
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
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3
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
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4
Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
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5
Objektive Hermeneutik
Lueger, Manfred
;
Meyer, Renate E.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 173-187)
.
2009
Persistent link: https://www.econbiz.de/10003827383
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6
Die Güte qualitativer Marktforschung
Steinke, Ines
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 261-283)
.
2009
Persistent link: https://www.econbiz.de/10003827390
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7
Hermeneutische Verfahren : Verstehen als Forschungsansatz
Knassmüller, Monika
;
Vettori, Oliver
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 299-317)
.
2009
Persistent link: https://www.econbiz.de/10003827395
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8
Das narrative Interview und die narrative Analyse
Wattanasuwan, Kritsadarat
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 359-380)
.
2009
Persistent link: https://www.econbiz.de/10003827401
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9
Qualitative Interviews
Aghamanoukjan, Anahid
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 415-436)
.
2009
Persistent link: https://www.econbiz.de/10003827405
Saved in:
10
Gruppendiskussionsverfahren und Focus Groups
Bohnsack, Ralf
;
Przyborski, Aglaja
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 491-506)
.
2009
Persistent link: https://www.econbiz.de/10003827413
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