Bridging the practitioner-academic divide
Year of publication: |
2008
|
---|---|
Authors: | Keegan, Sheila ; Tinsan, Julie ; Nancarrow, Clive |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 1, p. 107-112
|
Subject: | Qualitative Methode | Qualitative method | Marketingtheorie | Marketing theory |
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