Bridging the practitioner-academic divide
Sheila Keegan; Julie Tinsan; Clive Nancarrow
| Year of publication: |
2008
|
|---|---|
| Authors: | Keegan, Sheila ; Tinsan, Julie ; Nancarrow, Clive |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 1, p. 107-112
|
| Subject: | Qualitative Methode | Qualitative method | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003698919