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Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
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A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa; Stoel, Leslie - In: Qualitative market research : an international journal 14 (2011) 4, pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
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Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative market research : an international journal 16 (2013) 3, pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
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Conducting culturally appropriate qualitative market research in the Native American landscape
Haring, Rodney - In: Qualitative market research : an international journal 11 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003698913