Projective techniques in US marketing and management research : the influence of The Achievement Motive
Lawrence Soley
| Year of publication: |
2010
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|---|---|
| Authors: | Soley, Lawrence C. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 4, p. 334-353
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| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008688964