//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Qualitative market research : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What did you do in the Great P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Brands
1
China
1
Consumer behaviour
1
Department store
1
Department stores
1
Einzelhandel
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Retail trade
1
Retailers
1
Warenhaus
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Diamond, Nina
1
McGrath, Mary Ann
1
Sherry, John F.
1
Published in...
All
Qualitative market research : an international journal
Journal of business research : JBR
7
Journal of retailing
7
Research in consumer behavior
4
Contemporary consumer culture theory
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing theory
3
Routledge interpretive marketing research
3
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
2
Handbook of qualitative research methods in marketing
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Journal of marketing
2
MSI reports : working paper series
2
Marketing and the common good : essays from Notre Dame on societal impact
2
Routledge studies in marketing
2
Advances in consumer research
1
Arts and the Market
1
Brands : interdisciplinary perspectives
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of global marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Legends in consumer behavior
1
Marketing Intelligence & Planning
1
Qualitative Market Research: An International Journal
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->