Discordant retail brand ideology in the Huase of Barbie
Mary Ann McGrath; John F. Sherry; Nina Diamond
| Year of publication: |
2013
|
|---|---|
| Authors: | McGrath, Mary Ann ; Sherry, John F. ; Diamond, Nina |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 1, p. 12-37
|
| Subject: | Brands | China | Retailers | Department stores | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Warenhaus | Department store | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204011