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Qualitative market research : an international journal
Journal of organizational change management
30
Journal of business research : JBR
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Journal of vocational behavior
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
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2
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
3
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
4
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
5
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
6
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
Saved in:
7
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
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