Narratives and metaphors in service development
Year of publication: |
2010
|
---|---|
Authors: | Helkkula, Anu ; Pihlström, Minna |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 4, p. 354-371
|
Subject: | Dienstleistungsqualität | Service quality | Wissenschaftliche Methode | Scientific method | Befragung | Interview | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method |
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