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Two decades of using Kano's theory of attractive quality : a literature review
Löfgren, Martin; Witell, Lars - In: Quality management journal : QMJ 15 (2008) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10003783531
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Kano's Theory of Attractive Quality and Packaging - Packaging is playing an increasingly important role in product marketing.
Löfgren, Martin; Witell, Lars - In: Quality management journal : QMJ 12 (2005) 3, pp. 7-20
Persistent link: https://www.econbiz.de/10005921142
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Two Decades of Using Kano's Theory of Attractive Quality: A Literature Review - This study provides guidance to researchers and practitioners on employing the Kano methodology for...
Löfgren, Martin; Witell, Lars - In: Quality management journal : QMJ 15 (2008) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10007901187
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ARTICLES - Linking Customer Satisfaction to Product Design: A Key to Success for Volvo
Gustafsson, Anders; Ekdahl, Fredrik; Falk, Kurt; … - In: Quality management journal : QMJ 7 (2000) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10005955641
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Bridging the Quality-Satisfaction Gap
Gustafsson, Anders; Johnson, Michael D. - In: Quality management journal : QMJ 4 (1997) 3, pp. 27-43
Persistent link: https://www.econbiz.de/10005979734