This paper outlines a Bayesian approach to estimating discrete games of incomplete information. The MCMC routine proposed features two changes to the traditional Metropolis–Hastings algorithm to facilitate the estimation of games. First, we propose a new approach to sample equilibrium...

Since the papers of Basu et al. (1985) and Lal and Srinivasan (1993), marketing academics have been interested in the design and implementation of optimal compensation plans. The literature has focused on agency theory as a foundation to help describe and understand this process. Although there...

Marketing practitioners and academics have shown a keen interest in the processes that drive consumers’ choices since the early work of Guadagni and Little (1982). Over the past decade or so, a number of alternative models have been proposed, implemented and analyzed. The common behavioral...