Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Year of publication: |
2006
|
---|---|
Authors: | Horsky, Dan ; Misra, Sanjog ; Nelson, Paul |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 4, p. 322-335
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | discrete choice | heterogeneity | scanner data |
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