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Quantitative marketing and economics : QME
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A new multivariate count data model to study multi-category physician prescription behavior
Dong, Xiaojing
;
Chintagunta, Pradeep K.
;
Manchanda, Puneet
- In:
Quantitative marketing and economics : QME
9
(
2011
)
3
,
pp. 301-337
Persistent link: https://www.econbiz.de/10009348625
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2
A new multivariate count data model to study multi-category physician prescription behavior
Dong, Xiaojing
;
Chintagunta, Pradeep K.
;
Manchanda, Puneet
- In:
Quantitative marketing and economics : QME
9
(
2011
)
3
,
pp. 301-338
Persistent link: https://www.econbiz.de/10009263547
Saved in:
3
Comments on "counterfactual inference for consumer choice across many product categories
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10012818138
Saved in:
4
Information, learning, and drug diffusion : the case of Cox-2 inhibitors
Chintagunta, Pradeep K.
;
Jiang, Renna
;
Jin, Ginger Zhe
- In:
Quantitative marketing and economics : QME
7
(
2009
)
4
,
pp. 399-443
Persistent link: https://www.econbiz.de/10003908616
Saved in:
5
Investigating brand preferences across social groups and consumption contexts
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 305-333
Persistent link: https://www.econbiz.de/10009619789
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6
Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
Saved in:
7
Investigating brand preferences across social groups and consumption contexts
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 305-334
Persistent link: https://www.econbiz.de/10010001781
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