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Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan; Bradlow, Eric T.; George, Edward I. - In: Quantitative marketing and economics : QME 12 (2014) 2, pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
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Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.; Bradlow, Eric T. - In: Quantitative marketing and economics : QME 10 (2012) 4, pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
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Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.; Bradlow, Eric T. - In: Quantitative marketing and economics : QME 10 (2012) 4, pp. 419-453
Persistent link: https://www.econbiz.de/10010041963