Bayesian multi-resolution spatial analysis with applications to marketing
Year of publication: |
2012
|
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Authors: | Hui, Sam K. ; Bradlow, Eric T. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 10.2012, 4, p. 419-452
|
Subject: | Marktforschung | Market research | Einkaufsverhalten | Shopping behaviour | Lebensmitteleinzelhandel | Food retailing | Visuelle Wahrnehmung | Visual perception | Printwerbung | Print advertising | Bayes-Statistik | Bayesian inference |
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