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R & D management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits
Prügl, Reinhard
;
Schreier, Martin
- In:
R & D management
36
(
2006
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10007261657
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