“Uniquely Singapore” and “YourSingapore”! Brand and rebrand! 2004 and 2010! From the economic point of view Singapore has grown exponentially in the last half century. The beginning of the third millennium has brought the need of finding new sources of growth by correctly identifying the...

Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful. Sashi Tharoor – a specialist in country brands – said that „for a country to become a valuable brand it must be the country...

Sound corporate governance principles are a prerequisite for the effective performance of modern organisations. Members of the Board of Management of a private hospital in Australia were concerned with establishing a process whereby the Board could gauge its own performance in relation to the...

The paper applies artificial neural networks to investigate the effect of the exporter’s relationship orientation on the export performance, mediated by the relationship quality, taking into account the supplier’s strategic orientation and the foreign customer’s approach to purchasing. The...

The evolution of society from an industrial society to a knowledge-based society determines conceptual transformations of services. This study investigates the similarities and differences in conceptions on services within the knowledge-based society, as compared to the traditional (industrial)...

Given the increasing interest worldwide in the growth of new technology-based companies, the aim of the present paper is to contribute to the future design of patent commercialization and spin-off creation units on behalf of university authorities and national or regional innovation agencies....

In 2010, both the EU and euro zone registered economic growth, mainly due to Germany's performance. Seen as a whole, the German economy grew stronger last year than in the last two decades, so that, for most sectors, 2010 brought gains despite experts’ negative forecasts. This positive...

Small and medium-sized enterprises (SMEs) are the most dynamic and vital factor of progress in the contemporary society, main generator of economic performance and substance in any country, employment opportunity provider for most of population, major contributor to the national budget, and...

When we talk about the leadership, the dimension of the organization is not important. Leaders can exist in small companies as well as in big companies. It all depends on people and the results reached by the group. If on leader will have very good results with his followers it will mean very...

The present paper focuses on the issue of using marketing intruments (like innovation, creativity, revitalization) in multinational companies like Coca Cola. The research is about identifying the right options and marketing strategies, for implementing a new and healthy product on the market,...