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Participation rates and gross revenue vs. promotion and exposure: Advertisement and
multimedia
coverage of 18 sports within NCAA Division I athletic department websites
Cooper, Coyte G.
;
Weight, Erianne A.
- In:
Sport Management Review
14
(
2011
)
4
,
pp. 399-408
through individual team pages. The purpose of this study was to identify the advertisement and
multimedia
coverage of …'s basketball, and football received significantly more
multimedia
and promotional coverage when in comparison to the teams that …
Persistent link: https://www.econbiz.de/10010871514
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Reflexiones sobre la enseñanza en situaciones transmediales
PUERTA, BIANCA LILIANA SUÁREZ
- In:
REVISTA FACULTAD DE CIENCIAS ECONÓMICAS
(
2009
)
clase
Multimedia
para las organizaciones". La tendencia del desarrollo en la comunicación para organizaciones apunta a …
Persistent link: https://www.econbiz.de/10010763505
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