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~isPartOf:"Recherche et applications en marketing"
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affective reactions
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attitude towards the ad
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verbal and iconic measurements
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Derbaix, Christian
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Poncin, Ingrid
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Recherche et applications en marketing
Journal of retailing and consumer services
10
Journal of business research : JBR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Annales de sciences économiques appliquées
2
Journal of Business Research
2
Journal of Economic Psychology
2
Journal of advertising research
2
Journal of the Academy of Marketing Science
2
Recherche et applications en marketing : RAM
2
Reflets et perspectives de la vie économique
2
Revue gestion 2000 : actualités perfectionnements
2
E-marketing in developed and developing countries : emerging practices
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Advertising Research
1
Journal of Services Marketing
1
Journal of accounting & organizational change : JAOC
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Managerial Auditing Journal
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Psychology & marketing
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Revue française du marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian
;
Poncin, Ingrid
;
Droulers, Olivier
; …
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
Saved in:
2
Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur
Derbaix, Christian
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 60-78
Persistent link: https://www.econbiz.de/10011474792
Saved in:
3
Place de I'offre dans la construction d'une identité stigmatisée : Ie cas des personnes en situation de handicap moteur
Nau, Jean-Philippe
;
Derbaix, Christian
;
Thevenot, Géraldine
- In:
Recherche et applications en marketing
31
(
2016
)
4
,
pp. 50-69
Persistent link: https://www.econbiz.de/10011666957
Saved in:
4
Dix ans de co-creation de valeur : une revue integrative
Leclerq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Recherche et applications en marketing
31
(
2016
)
3
,
pp. 29-66
Persistent link: https://www.econbiz.de/10011666203
Saved in:
5
L' avatar en marketing : synthèse, cadre eintégrateur et perspectives
Garnier, Marion
;
Poncin, Ingrid
- In:
Recherche et applications en marketing
28
(
2013
)
1
,
pp. 92-123
Persistent link: https://www.econbiz.de/10011445058
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