Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Christian Derbaix; Ingrid Poncin; Olivier Droulers; Bernard Roullet
| Year of publication: |
2012
|
|---|---|
| Authors: | Derbaix, Christian ; Poncin, Ingrid ; Droulers, Olivier ; Roullet, Bernard |
| Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 27.2012, 2, p. 71-90
|
| Subject: | affective reactions | verbal and iconic measurements | attitude towards the ad |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199792