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Les facteurs explicatifs de la prédisposition des entreprises prestataires à co-créer un service B2B
Jouny-Rivier, Elodie
;
Ngobo, Paul-Valentin
- In:
Recherche et applications en marketing
31
(
2016
)
3
,
pp. 67-96
Persistent link: https://www.econbiz.de/10011666218
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