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~isPartOf:"Recherche et applications en marketing : RAM"
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Principes, modalités, apports et limites de la Design Science Research en marketing : application illustrative au pilotage des parcours clients
Jacob, Florence
;
Pez, Virginie
;
Volle, Pierre
- In:
Recherche et applications en marketing : RAM
37
(
2022
)
2
,
pp. 3-32
Persistent link: https://www.econbiz.de/10013174985
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