Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10010421485
Persistent link: https://www.econbiz.de/10002555280
Persistent link: https://www.econbiz.de/10005237284
Persistent link: https://www.econbiz.de/10006245049
In this paper we characterize the equilibrium of a duopoly market which exhibits advertising spillovers. Interestingly, we prove that the relevant distinction is not between pure positive and pure negative advertising spillovers but between strong positive spillovers and weakly positive or...
Persistent link: https://www.econbiz.de/10011187370
Persistent link: https://www.econbiz.de/10001467934
Persistent link: https://www.econbiz.de/10011187359
Persistent link: https://www.econbiz.de/10006291957
Persistent link: https://www.econbiz.de/10001528217
Persistent link: https://www.econbiz.de/10001528225