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~isPartOf:"Tourism management : research, policies, practice"
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Reihe: Versicherungswirtschaft
Tourism management : research, policies, practice
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
337
Journal of retailing and consumer services
305
European journal of marketing : EJM
127
Psychology & marketing
116
Journal of marketing communications
114
Marketing intelligence & planning
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of hospitality management
106
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing management : MM
102
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
87
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
77
International journal of internet marketing and advertising : IJIMA
76
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
International marketing review
64
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Business horizons
54
European journal of marketing
54
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ECONIS (ZBW)
98
USB Cologne (EcoSocSci)
26
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1
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
2
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
3
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
4
Die Aussagefähigkeit der Gewinn- und Verlustrechnung von Lebensversicherungsunternehmen : Überschneidungsprobleme aus versicherungsmathematischer und betriebswirtschaftlicher Sicht...
Schucht, Frauke
-
1991
Persistent link: https://www.econbiz.de/10000822046
Saved in:
5
Computergestützte Vertriebssteuerung in Versicherungsunternehmen : Anforderungen und Gestaltungsaspekte eines computergestützten Informationssystems
Böbel, Burkhard
-
1998
Persistent link: https://www.econbiz.de/10000643227
Saved in:
6
Finanzwirtschaftliche Effekte von Rückversicherungsverträgen in der Schaden- und Unfallversicherung
Arnoldussen, Ludger
-
1991
Persistent link: https://www.econbiz.de/10000108915
Saved in:
7
Wertorientierte Steuerung von Versicherungsunternehmen mit Solvency II
Ehrlich, Kathleen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003917412
Saved in:
8
Value Based Management und IAS/IFRS im Schadenversicherungsunternehmen
Zons, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301747
Saved in:
9
Personenbezogene Einflussfaktoren für den Vertriebserfolg im Versicherungsvertrieb : eine empirische Analyse bei Ausschließlichkeitsvertretern
Vogler, Dirk
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003831273
Saved in:
10
Multidimensionales Referenzdatenmodell für Balanced Scorecard-Kennzahlen in der Versicherungsbranche
Dillschneider, Stefan
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003028219
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