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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Price Dispersion"
~subject:"Private consumption"
~subject:"Purchase decision"
~subject:"Revenue management"
~subject:"Russell W. Belk"
~subject:"Theory of preferences"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Brand management
Consumer behaviour
Price Dispersion
Private consumption
Purchase decision
Revenue management
Russell W. Belk
Theory of preferences
Konsumentenverhalten
60
Deutschland
27
Germany
27
Theorie
19
Theory
19
Estimation
13
Schätzung
13
Beziehungsmarketing
7
Brand
7
Experiment
7
Markenartikel
7
Relationship marketing
7
Brand image
6
Markenimage
6
Preismanagement
6
Pricing strategy
6
Spain
6
Spanien
6
Advertising effects
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Werbewirkung
5
Confidence
4
USA
4
United States
4
Verbraucherverhalten
4
Vertrauen
4
Beschwerdemanagement
3
Complaint management
3
E-commerce
3
Einkaufsstättenwahl
3
Electronic Commerce
3
Emotion
3
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14
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Book / Working Paper
62
Type of publication (narrower categories)
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Collection of articles of several authors
Working Paper
Arbeitspapier
62
Graue Literatur
59
Non-commercial literature
59
Language
All
German
32
English
29
Spanish
1
Author
All
Bauer, Hans H.
28
Neumann, Marcus M.
9
Homburg, Christian
5
Exler, Stefanie
4
Huber, Frank
4
Reichardt, Tina
4
Sauer, Nicola E.
4
Falk, Tomas
3
Haber, Tobias E.
3
Koschate, Nicole
3
Kuester, Sabine
3
Merino Castelló, Anna
3
Mäder, Ralf
3
Colomé, Rosa
2
Donnevert, Tobias
2
Fürst, Andreas
2
González, Libertad
2
Hammerschmidt, Maik
2
Hogarth, Robin M.
2
Serra, Daniel
2
Shelegia, Sandro
2
Talluri, Kalyan T.
2
Albrecht, C.-M.
1
Alptekinoglu, Aydm
1
Anderson, Emily
1
Arruñada, Benito
1
Bergner, Kai
1
Boar, Corina
1
Boone, Jan
1
Bordalo, Pedro
1
Borrmann, Ulrike
1
Bryant, Melchior D.
1
Buys, Sebastian
1
Buys, Sebastian Alexander
1
Bökamp, Marten
1
Cerigioni, Francesco
1
Cuadras-Morató, Xavier
1
Cuxart, Anna
1
Exler, Stephanie
1
Farré, Lídia
1
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Working paper / National Bureau of Economic Research, Inc.
431
Discussion paper / Centre for Economic Policy Research
178
CESifo working papers
159
Discussion papers / CEPR
144
NBER working paper series
123
Working paper
120
Discussion paper series / IZA
118
Discussion paper
117
Faculty & research / Insead : working paper series
117
Discussion paper / Tinbergen Institute
99
Working paper series
68
Working papers / Harvard Business School, Division of Research
56
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
50
Working paper series / European Central Bank
45
Working papers / TSE : WP
44
Discussion paper / Center for Economic Research, Tilburg University
41
Working papers / Federal Reserve Bank of Boston
39
Finance and economics discussion series
38
Working papers
35
ERIM report series research in management
34
DICE discussion paper
33
Discussion paper series
33
Ruhr economic papers
33
Legends in consumer behavior
32
Discussion papers / Deutsches Institut für Wirtschaftsforschung
31
Discussion paper / Institute of Social and Economic Research
29
CORE discussion paper : DP
28
DNB working paper
28
Department of Economics discussion paper series / University of Oxford
26
Working paper / Indian Institute of Management, Ahmedabad
26
Working paper / The Economic and Social Research Institute
25
Cowles Foundation discussion paper
24
Simon Business School working paper
24
Working paper series / University of Zurich, Department of Economics
24
Premier reference source
23
Research paper series / Stanford Graduate School of Business
22
ESMT working paper
21
Working papers in economics and statistics
20
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ECONIS (ZBW)
62
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1
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
2
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
3
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
4
Making
brand
management accountable : the influence of
brand
relevance, globalness and architecture on
brand
efficiency
Bauer, Hans H.
;
Donnevert, Tobias
;
Hammerschmidt, Maik
-
2008
Persistent link: https://www.econbiz.de/10003729241
Saved in:
5
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
6
Exploring cross channel dissynergies in multichannel systems
Bauer, Hans H.
;
Falk, Tomas
;
Schepers, Jeroen J. L.
; …
-
2008
Persistent link: https://www.econbiz.de/10003755154
Saved in:
7
Determinanten der Einstellung und Kaufbereitschaft gegenüber Markenfälschungen : eine empirische Untersuchung am Beispiel symbolischer Produkte
Bauer, Hans H.
;
Exler, Stefanie
;
Schäfer, Jennifer
-
2008
Persistent link: https://www.econbiz.de/10003784508
Saved in:
8
Der Einfluss der Dienstleistungsqualität auf die Einkaufsstättentreue
Bauer, Hans H.
;
Exler, Stefanie
;
Reichardt, Tina
; …
-
2006
Persistent link: https://www.econbiz.de/10003355045
Saved in:
9
Verkaufstechniken für ein erfolgreiches Kundengespräch im Einzelhandel
Bauer, Hans H.
;
Huber, Frank
;
Martin, Isabel
-
2007
Persistent link: https://www.econbiz.de/10003427962
Saved in:
10
Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.
;
Huber, Frank
;
Hett, Michael
;
Neumann, …
-
2007
Persistent link: https://www.econbiz.de/10003469147
Saved in:
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